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James Harden, a 10-time NBA All-Star, fashion and cultural icon, had a desire to make quality wine more accessible, diverse and inclusive and to share his personal wine journey with fans worldwide.A collaboration with globally recognised wine brand J-Shed and the crafting of the perfect winestyle for James with the winemakers for his first signature wine collection, and J-Harden x J-Shed wines were born! Introducing a California Cabernet Sauvignon and a California Red Blend, James says If you are new to wine or an experienced enthusiast, I believe that you will love these wines as much as I do
I wanted to bring excitement to the wine industry and turn some heads, with a wine that you can drink anywhere nice dinner & at home chilling something that I would drink often. That was the kind of lane I was looking for something real – James Harden
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